Pillows, Passwords, and Politics

If a plethora of pillows and passwords were money, I’d be wealthier than Warren, The Donald or Bill Gates.  But they’re not.  Can’t move in my bedroom, no room to sit in the living room because pillows are everywhere.  The first few pillows were decorative or comfortable—useful in some way.  But they have exceeded their usefulness by a wide margin.

Just like passwords.  How many passwords really serve a purpose?  Do they have anything to do with security?  Most involve neither commerce, finances, nor privacy.   Still other passwords have nothing to do with products or any form of protection.

I know that some of these obstacles allow the acquisition of useful marketing intel (a redundancy to those annoying opinion and evaluation surveys).  However, they do nothing to support or serve the visitor/customer/supporter.  So why are we overloaded with them?  Not sure, but I think it has something to do with attitudes—either “chicken soup” attitude as in “it couldn’t hurt.”

There are a number of sites or apps that I have refused to use because they required superfluous passwords.  While the ostensible objective of most of these password purveyors is to gain subscribers or followers, it’s likely that the extra barrier of passwords actually discourages subscribers.  Does this sound familiar?

WINDOWS:  Please enter your new password.

USER:  cabbage

WINDOWS: Sorry, the password must be more than 8 characters.

USER: boiled cabbage

WINDOWS: Sorry, the password must contain 1 numerical character.

USER: 1 boiled cabbage

WINDOWS: Sorry, the password cannot have blank spaces

USER: 50damnboiledcabbages

WINDOWS: Sorry, the password must contain at least one upper case character

USER: 50DAMNboiledcabbages

WINDOWS: Sorry the password cannot use more than one upper case character consecutively.

USER: 50damnBoiledCabbagesShovedUpYourAssIfYouDon’tGiveMeAccessNow!

WINDOWS: Sorry, the password cannot contain punctuation.

USER: ReallyPissedOff50DamnBoiledCabbagesShovedUpYourAssIfYouDontGiveMeAccessNow

WINDOWS: Sorry, that password is already in use

That leaves us with the third P of plenty – politics.  There’s too much.  The annoying kind—interminable and shallow press coverage and epidemic of insults on Social Media.  And unfortunately, the critical kind that paralyzes government, makes it difficult for some to vote, and expands the wealth of the oligarchy and the magnitude of poverty.  The state of politics today makes me want to go punch a pillow.  Fortunately I have a lot of those.

Author: dk@kaplanmarketing.com

I think that I’ve always loved writing—first to educate and now, hopefully, to entertain.

Author Don Kaplan
Author Don Kaplan
Briefly, I started as a teacher (history, social science, constitutional law, etc.) and loved it. However, I promised myself that I wouldn’t limit myself to one defining role in my obituary. I wanted to keep informing, teaching, and writing. So I got into publishing shopper’s guides where I wrote articles and reviews. I had to create content for my advertisers to generate revenue. Customers liked the ads so much in my publications that they asked me to develop all their ads so I started my full service advertising agency Kaplan & Stuart Inc. We grew from one to ten people and worked with hundreds of clients over a 10 year period. I wrote all the copy, directed the creative, developed and produced TV and radio ads. In addition I wrote articles that appeared business periodicals. In the early 90’s, I decided to expand the epitaph one more time and became a strategic marketing consultant. Fed my writing addiction by writing a blog called DK4M which is now in its second decade.

In 2003, I began research on a little known, long-ignored incident in American history when Andrew Jackson murdered two British traders. I revisited the project a number of times as work and life intervened. In 2013 I realized that as much as the story interested me, no one I knew would want to read it. I also love mysteries and, in that I wasn’t alone. So I wrote The Devil’s Jury.

Beyond mysteries, I enjoy jazz and playing jazz guitar as much as anything. My other interests include writing, reading, movies, cinema history, hiking, Tai Chi, hot sauce, chess, bourbon, Italian, Spanish, (a little Russian, Hebrew, Latin), audio, sports, and more.

I’ve enjoyed creating and meeting the characters of my first novel. I look forward to their further adventures in the next book entitled Thief Executive Officer.

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