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I have been so busy writing books that I haven’t had time to write my blog.  Now that I’m finishing up my second novel, it’s time to make my second post in 2017.  I started blogging in 2006 primarily because I like writing and secondarily to promote (or more accurately publicize) my business.  Now I am privileged to be writing mysteries and playing music.   DK4M emphasized Music, Movies, Marketing, and Mishigas.  Now it will continue its tradition of humor, anger and information in future posts.  Just to get warmed up, here are some annoyances:

  1. Breaking News. Nine times out of ten, it isn’t.
  2. New Extensions. “Please listen to this voicemail menu as some extensions have changed.”   Usually it’s an old message—sort of boy cries wolf.
  3. Death by Commercial. Too many commercials, too many awful commercials. In clumps, onesies, sometimes separated by as little as seven minutes of programming.  I’ve timed shows that are no more than two thirds content.  That’s why cable has grown the way it has.  That’s why we record shows before we watch them. Here’s an idea—a network with fewer commercials.  Better commercials.  Charge advertisers a premium and insist on high quality.  If you don’t think it will work, just look at the Super Bowl.
  4. Improve Flying. Simple idea to improve boarding, seating and flying. To minimize waiting in lines waiting for zones or rows or passengers storing their overhead bags, or switching seats, how about this?

After all the privileged characters (silver, gold, small children, etc.) have boarded:

  1. Window seats board First
  2. Middle seats Second
  3. Aisle seats Last

This new arrangement would:

  1. Eliminate the Jack-in-the-Box aisle sorting of passengers in a row.
  2. Eliminate the waiting in the aisles for the overhead storage
  3. Be clearer than the mysterious zones
  4. Partially compensate the unfortunates in the middle seats by allowing them to store bags and baggage before the aisle seats

I hope to be back sooner than nine months with the next post.  BTW, my first novel is The Devil’ Jury, the second is Thief Executive Officer (TEO) should be out by December.  Both will be available everywhere.  My pen name is D. S. Kaplan.  For more information, go to www.dskaplanauthor.com

Author: dk@kaplanmarketing.com

Author Don Kaplan Briefly, I started as a teacher (history, social science, constitutional law, etc.) and loved it. However, I promised myself that I wouldn’t limit myself to one defining role in my obituary. I wanted to keep informing, teaching, and writing. So I got into publishing shopper’s guides where I wrote articles and reviews. I had to create content for my advertisers to generate revenue. Customers liked the ads so much in my publications that they asked me to develop all their ads so I started my full service advertising agency Kaplan & Stuart Inc. We grew from one to ten people and worked with hundreds of clients over a 10 year period. I wrote all the copy, directed the creative, developed and produced TV and radio ads. In addition I wrote articles that appeared business periodicals. In the early 90’s, I decided to expand the epitaph one more time and became a strategic marketing consultant. Fed my writing addiction by writing a blog called DK4M which is now in its second decade. In 2003, I began research on a little known, long-ignored incident in American history when Andrew Jackson murdered two British traders. I revisited the project a number of times as work and life intervened. In 2013 I realized that as much as the story interested me, no one I knew would want to read it. I also love mysteries and, in that I wasn’t alone. So I wrote The Devil’s Jury. Beyond mysteries, I enjoy jazz and playing jazz guitar as much as anything. My other interests include writing, reading, movies, cinema history, hiking, Tai Chi, hot sauce, chess, bourbon, Italian, Spanish, (a little Russian, Hebrew, Latin), audio, sports, and more. I’ve enjoyed creating and meeting the characters of my first novel. I look forward to their further adventures in the next book entitled Thief Executive Officer.

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